I recently did a podcast with the BookNet group in Canada that focuses on the intersection of technology and books. They were interested in our research focusing on prizewinning and bestselling novels. My main emphasis in the discussion was to focus on the way computers can be useful for different kinds of audiences: for publishers to better understand the books they are selecting and marketing; for readers to better understand the books they want to enjoy but also engage with more critically and/or analytically; and for writers who want to use data to create new works that are aligned with existing markets in fresh and novel ways.